Learning Media Arts
Men and women are obviously represented very differently in the media. Even how clothing is sold to to men and women is different.
Have a look at this article "Men Need Clothes; Women Need to Look Sexy".
Have a look at this article "Men Need Clothes; Women Need to Look Sexy".
- How are the different genders portrayed?
- What does it say about our society and what we value?
Watch this promotional video for the 2009 film He's Just Not That Into You and look at the way the target audience has been identified.
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Gender Marking for Children
The way that we perceive gender is constructed from a very early age. Through the media we consume, the way we are treated, the clothes we wear, the toys we play with and the ways we are taught to behave we are creating our own belief system about gender representations.
Take a look at the two advertisements in the clip. Think about the messages that each advertisement is sending regarding gender. How have they tried to target each gender differently? |
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Watch Jean Kilbourne's Tedx Talk on "The dangerous ways ads see women".
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Here's a satirical look at advertising and how gender is represented in advertising from "That Mitchell and Webb Look".
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Consider representations of Gender today.
- What aspects / qualities / traits does the media focus on?
- What is promoted as the “perfect” woman / man?
- How is this shown through the processes of selection and omission in media texts
Bechdel Test
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Watch the TED talk by Colin Stokes - in which he refers to the Bechdel test, as well as the way in which films cater for male and female audience. He has something very interesting to say about the representations of gender in classics such as The Wizard of Oz and Star Wars.
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New Ways of Representing Gender
We become accustomed to seeing certain representations of women in the media, however, these representations are usually a far cry from how women actually are in real life. By our nature, we are diverse, multi-layered, and complex beings. This collection of photographs is attempting to break through traditional, stereotypical representations of girls and women to represent them as more three-dimensional, nuanced people. Take a look at the link below.